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A Beginner's Guide to Using Google Ads

A Beginner’s Guide to Using Google Ads

Businesses have to think out-of-the-box marketing strategies to stay ahead of the competition. A business plan is incomplete without a detailed marketing strategy. It helps in spreading the word about your business and attracting customers. It is essential to update the marketing strategies and use the latest tools to ensure it reaches the right audience.

Google Ads

Google Ads, an online advertising platform, is an excellent addition to marketing strategy. Companies can pay to place their ads using the platform and reach a wide range of audiences.

Beginner’s Guide to Google Ads

Using Google ads is not complex, but it can be a bit overwhelming for beginners, but they can easily get a hang of it by following the simple guide.

Create An Account

The first step to using Google ads is to set up an account. Open the Google AdWords website and click on sign up. Setting up an account requires providing some basic information.

After adding the necessary details, you will move forward to the landing page where you can create the campaign. On the campaign page, you can select the budget, set bids, target audience, and write ads.

Setting Budget

Defining a budget is an essential part of using Google Ads. It is the first and foremost task. Setting the budget makes sure that you can use the ads without crossing the budget limits.

The best way to clarify the budget for the campaign is to understand how many visitors the landing page can convert to customers.

Find out the average conversion rate of your industry so that you can compare yours to it. After selecting the desired currency and budget, you can move on to the next step.

Identify and Select Target Audience

Google ads allow you to specify the geographical location of the target audience. The feature is valuable because it makes sure the ad is visible to users who have conducted a search using a specific keyword and are from the location you specified.

The advanced search option offers access to radius targeting which helps in targeting a certain radius from your zip code. The areas you choose to target depending on the nature and size of the business. You get to adjust different bids for different radius targets.

Find a Network

Selecting a search and display network is the next step to using Google Ads. The search network is essential because it puts the ads on Google SERPs. The display network displays the ad on any website showing ads.

New and small businesses should go with the Search network because it displays the ads for audiences who are searching keywords related to the business.

If you are aiming to brand, retarget and have a lower CPC, then display ads are an excellent choice for you.


Choosing Keywords

Keywords are vital for reaching target customers. They are phrases or search terms users put in the Google search box to get relevant results. Google allows you to select fifteen to twenty keywords that are likely to trigger the ad to appear on the SERP. You can increase the keywords with time.

To get the best results it is better to stick to keywords that are most relevant and are guaranteed to bring results. When selecting the keywords look at their search volume because the ones with high volume are going to cost a lot.

AdWords uses a bidding system, and keywords with high search volumes are pretty expensive. Keep the cost in mind while choosing relevant keywords.

Setting Bid

AdWords has a bidding system which means that you have placed a bid for the keywords and every individual clicking on the ads. If competitors bid for the same keywords, then the ad of the company willing to bid will be higher than the other company.

Writing the Ad

The most critical part of using Google ads is writing an engaging and attractive ad. To make the ad compelling, make sure the message is clear. Keep the ad short and the headline enticing. Every ad must contain a call to action to guide customers.

Creating the Ad

After writing the ad, simply click on the save button and move to the last step where information regarding payment and business are asked. After finishing the last step your ad will go live.


Building a solid clientele is a crucial part of running a business. With so much competition it is crucial to make use of the latest tools like Google Ads to get the attention of the target audience. Improving the Google ads with time to adapt to the latest industry trends makes sure businesses achieve their goals.